Welcome to Football Benchmark

Welcome to KPMG Football Benchmark, an interactive platform providing in-depth understanding and analysis of the business of Football.

An extensive wealth of data - from the business performance of football clubs to the estimation of players´ market values - is presented in a dashboard format, enabling comparison and evaluation to support critical decision-making.

As the primary business intelligence source of Football industry insight and knowledge, the KPMG Football Benchmark tool aims to deliver significant value and to improve data democratization.

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Welcome to Football Benchmark

After the party – LaLiga prepares for life without its principal stars

The 2018-19 football season has become something of a watershed for Spain’s LaLiga, underlining the finite nature of playing careers while confirming that the competition’s broad appeal goes beyond individuals. 

Aware of the passing of time and to make its core offering more marketable, LaLiga has attempted to internationalise itself and harness new technologies to make the competition more attractive to the current generation, across all continents.

In this article, the KPMG Football Benchmark team takes a look at LaLiga’s current situation and future opportunities. 

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After the party – LaLiga prepares for life without its principal stars

KPMG Player Valuation

Top 50 players by market value
(in € million, 1st September 2018)

  Name (Age) Club  Nat Value
(€ million)
1 Neymar (27) 233.6
2 Messi (31) 210.0
3 Mbappé (20) 190.0
4 Salah (26) 156.8
5 Kane (25) 152.3
6 Hazard (28) 146.3
7 De Bruyne (27) 137.2
8 Pogba (25) 126.4
9 Griezmann (27) 125.2
10 Coutinho (26) 114.5
11 Lukaku (25) 113.9
12 Kroos (29) 113.0
13 C. Ronaldo (34) 111.5
14 Dele Alli (22) 106.9
15 Firmino (27) 99.6
16 Dybala (25) 97.0
17 Ter Stegen (26) 92.7
18 Lewandowski (30) 90.9
19 L. Suárez (32) 90.2
20 Eriksen (27) 90.1
21 G. Jesus (21) 90.0
22 Agüero (30) 86.7
23 Sterling (24) 85.8
24 Kanté (27) 85.0
25 L. Sané (23) 85.0
26 Oblak (26) 81.7
27 Varane (25) 81.1
28 Asensio (23) 80.0
29 Icardi (26) 79.1
30 Umtiti (25) 78.7
31 A. Sánchez (30) 78.6
32 T. Müller (29) 77.3
33 Koke (27) 75.6
34 O. Dembelé (21) 75.4
35 Isco (26) 75.0
36 S. Mané (26) 75.0
37 J. Rodríguez (27) 73.8
38 Casemiro (27) 73.1
39 D. Sánchez (22) 71.9
40 Naby Keïta (24) 71.2
41 Saúl Ñíguez (24) 70.8
42 Morata (26) 70.7
43 Milinkovic-Savic (24) 70.6
44 Alisson (26) 70.5
45 Heung-min Son (26) 68.7
46 Aubameyang (29) 68.5
47 Bale (29) 68.3
48 Thiago (27) 68.2
49 Mahrez (28) 68.2
50 Rashford (21) 68.0

To access the most valuable players of 11 leagues and to see the overall top 250 ranking, please register for the free version of our Player Valuation tool