Welcome to Football Benchmark

Welcome to KPMG Football Benchmark, an interactive platform providing in-depth understanding and analysis of the business of Football.

An extensive wealth of data - from the business performance of football clubs to the estimation of players´ market values - is presented in a dashboard format, enabling comparison and evaluation to support critical decision-making.

As the primary business intelligence source of Football industry insight and knowledge, the KPMG Football Benchmark tool aims to deliver significant value and to improve data democratization.

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Welcome to Football Benchmark

Player Valuation: Putting data to work on transfer market analysis

With the recent closure of the 2018 summer transfer window, familiar topics of discussion, such as the level of spending among certain clubs, and the value of signings inevitably come to the fore. While recent activity is in line with long-term transfer market trends, other interesting insights emerge from digging a little deeper.

In this article, the KPMG Football Benchmark team provides a high level analysis of the 2018 summer transfer window for the European “big five” leagues and explains how a better approach for player valuation can benefit all industry stakeholders.

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Player Valuation: Putting data to work on transfer market analysis

KPMG Player Valuation

Top 50 players by market value
(in € million, 1st September 2018)

  Name (Age) Club  Nat Value
(€ million)
1 Neymar (27) 233.6
2 Messi (31) 210.0
3 Mbappé (20) 190.0
4 Salah (26) 156.8
5 Kane (25) 152.3
6 Hazard (28) 146.3
7 De Bruyne (27) 137.2
8 Pogba (25) 126.4
9 Griezmann (27) 125.2
10 Coutinho (26) 114.5
11 Lukaku (25) 113.9
12 Kroos (29) 113.0
13 C. Ronaldo (34) 111.5
14 Dele Alli (22) 106.9
15 Firmino (27) 99.6
16 Dybala (25) 97.0
17 Ter Stegen (26) 92.7
18 Lewandowski (30) 90.9
19 L. Suárez (32) 90.2
20 Eriksen (27) 90.1
21 G. Jesus (21) 90.0
22 Agüero (30) 86.7
23 Sterling (24) 85.8
24 Kanté (27) 85.0
25 L. Sané (23) 85.0
26 Oblak (26) 81.7
27 Varane (25) 81.1
28 Asensio (23) 80.0
29 Icardi (26) 79.1
30 Umtiti (25) 78.7
31 A. Sánchez (30) 78.6
32 T. Müller (29) 77.3
33 Koke (27) 75.6
34 O. Dembelé (21) 75.4
35 Isco (26) 75.0
36 S. Mané (26) 75.0
37 J. Rodríguez (27) 73.8
38 Casemiro (27) 73.1
39 D. Sánchez (22) 71.9
40 Naby Keïta (24) 71.2
41 Saúl Ñíguez (24) 70.8
42 Morata (26) 70.7
43 Milinkovic-Savic (24) 70.6
44 Alisson (26) 70.5
45 Heung-min Son (26) 68.7
46 Aubameyang (29) 68.5
47 Bale (29) 68.3
48 Thiago (27) 68.2
49 Mahrez (28) 68.2
50 Rashford (21) 68.0

To access the most valuable players of 11 leagues and to see the overall top 250 ranking, please register for the free version of our Player Valuation tool