Welcome to Football Benchmark

Welcome to KPMG Football Benchmark, an interactive platform providing in-depth understanding and analysis of the business of Football.

An extensive wealth of data - from the business performance of football clubs to the estimation of players´ market values - is presented in a dashboard format, enabling comparison and evaluation to support critical decision-making.

As the primary business intelligence source of Football industry insight and knowledge, the KPMG Football Benchmark tool aims to deliver significant value and to improve data democratization.

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Welcome to Football Benchmark

Why clubs are looking East: the attraction and benefits of tapping into the Asian market

Once commercialization of the brand for European football came to the fore, building, in some cases, a business model that allowed clubs to become proper entertainment companies, the main target market was the United States. Nevertheless, the recent interest of Asian countries towards football, coupled with significant investments made by Asian owners into European clubs, are training the focus of these clubs upon Asia.

As the appetite of European clubs for the Asian region continues to grow, the KPMG Football Benchmark team set out to provide an analysis of the current situation and find out just how clubs are trying to harness this market. 

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Why clubs are looking East: the attraction and benefits of tapping into the Asian market

KPMG Player Valuation

Top 50 players by market value
(in € million, 1st September 2018)

  Name (Age) Club  Nat Value
(€ million)
1 Neymar (27) 233.6
2 Messi (31) 210.0
3 Mbappé (20) 190.0
4 Salah (26) 156.8
5 Kane (25) 152.3
6 Hazard (28) 146.3
7 De Bruyne (27) 137.2
8 Pogba (25) 126.4
9 Griezmann (27) 125.2
10 Coutinho (26) 114.5
11 Lukaku (25) 113.9
12 Kroos (29) 113.0
13 C. Ronaldo (34) 111.5
14 Dele Alli (22) 106.9
15 Firmino (27) 99.6
16 Dybala (25) 97.0
17 Ter Stegen (26) 92.7
18 Lewandowski (30) 90.9
19 L. Suárez (32) 90.2
20 Eriksen (27) 90.1
21 G. Jesus (21) 90.0
22 Agüero (30) 86.7
23 Sterling (24) 85.8
24 Kanté (27) 85.0
25 L. Sané (23) 85.0
26 Oblak (26) 81.7
27 Varane (25) 81.1
28 Asensio (23) 80.0
29 Icardi (26) 79.1
30 Umtiti (25) 78.7
31 A. Sánchez (30) 78.6
32 T. Müller (29) 77.3
33 Koke (27) 75.6
34 O. Dembelé (21) 75.4
35 Isco (26) 75.0
36 S. Mané (26) 75.0
37 J. Rodríguez (27) 73.8
38 Casemiro (27) 73.1
39 D. Sánchez (22) 71.9
40 Naby Keïta (24) 71.2
41 Saúl Ñíguez (24) 70.8
42 Morata (26) 70.7
43 Milinkovic-Savic (24) 70.6
44 Alisson (26) 70.5
45 Heung-min Son (26) 68.7
46 Aubameyang (29) 68.5
47 Bale (29) 68.3
48 Thiago (27) 68.2
49 Mahrez (28) 68.2
50 Rashford (21) 68.0

To access the most valuable players of 11 leagues and to see the overall top 250 ranking, please register for the free version of our Player Valuation tool