KPMG's involvement in sport

KPMG's Sports Advisory Practice was set up to address the specific needs of clients active in the sports industry.

Our dedicated team of professionals work 100% of the time with sports clients, and thus we are recognised as the centre of excellence within KPMG's global network of firms, co-ordinating the activities conducted by KPMG's Global Sports Network.

Through knowledge sharing and co-ordinated working practices with the Global Sports Network, our team possess a deep understanding of international best practice and insights on specific markets, with our local member firms monitoring key developments.

This insight, allied with our research capabilities, has allowed us to publish many pieces of thought leadership on a range of topics affecting the sports sector.

With our multi-disciplinary team, which includes professionals from six different countries, and the support of our Global Sports Network, we are ideally suited to provide global insights to our clients.

The Sports practice is focused on four main segments of the sports market:

  1. Infrastructure;
  2. Governing bodies and federations;
  3. Clubs; and
  4. Major events.

Our extensive experience of advising a wide range of clients not only in football, but also in golf, rugby, motorsports, winter sports and many others, provides an optimal positioning for us to discuss the real issues that are affecting organisations connected with the sports industry.

Andrea Sartori

Global Head of Sports Advisory Practice

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Andrea Sartori