Football Benchmark rebranded


Please be informed that the Football Benchmark team has commenced operations as a separate entity.  Following a spin-off of KPMG’s sports advisory centre of excellence in Budapest, the team works under a new entity and brand, “ACE” as of 1 April 2022.

The team, led by Andrea Sartori, former Global Head of Sports at KPMG, now continues operations under a new legal entity, Ace Advisory Zrt., while it delivers the same services and insights around the business of football and sports.

The team is best known for Football Benchmark, the digital data & analytics platform, which provides a wealth of data and in-depth analysis on the financial and operational performance of football clubs, social media performance of players and clubs, and market valuations of footballers. Beyond football, they offer a broad portfolio of services in other sports, especially those that require major infrastructure investment like golf, winter sports and motor sports, and in esports. Having undertaken projects on four continents, their professionals have unique competences and credentials also in the lifestyle real estate and leisure sectors, as well. Over the last 20 years, they delivered over 300 sports- and leisure-related advisory services in more than 35 countries.

The group boast a substantial international client base, including top European football clubs, prominent sport organisations, governing bodies, rights holders, investors and sponsors. The content created by the team is regularly quoted by business and sports media worldwide, and they also deliver insights to their followers on social media.

More about Football Benchmark
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