Sky Football Benchmark - Most followed clubs and players (subEng)


After the launch of the Social Media Analytics tool in November, in the first episode of the new year we analyze the most followed football clubs and players on the four main platforms (Facebook, Twitter, Instagram and YouTube) with a particular focus on PSG and Neymar, trying to highlight how the "Neymar brand" can be capitalised by PSG in order to further grow on the international stage (English subtitles available).