Sky Football Benchmark: The Ronaldo Effect


Can a single player truly impact the financial performance of a high-prestige football club? Juventus bought Cristiano Ronaldo exactly with that in mind, along with the vision to improve their on-pitch results, as well. In this episode on Sky Sport 24, Andrea Sartori, head of the KPMG Football Benchmark team gives insight into how Ronaldo’s arrival to Turin can change the club’s financial performance. 
English subtitles available)