Welcome to Football Benchmark

Welcome to KPMG Football Benchmark, an interactive platform providing in-depth understanding and analysis of the business of Football.

An extensive wealth of data - from the business performance of football clubs to the estimation of players´ market values - is presented in a dashboard format, enabling comparison and evaluation to support critical decision-making.

As the primary business intelligence source of Football industry insight and knowledge, the KPMG Football Benchmark tool aims to deliver significant value and to improve data democratization.

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Welcome to Football Benchmark

The changing face of football sponsorship – key players

The football sponsorship industry has seen huge growth over the past few decades, while globalisation, digitalisation and a developing media landscape have changed the face of top-tier football sponsorship, too. As the current Covid-19 pandemic shocked the football sponsorship market as well, on the longer term, it is likely to inspire both more cautious and innovative solutions for all market players, including football clubs and players and corporate sponsors alike. In this article, we look at the sponsorship market from their perspective.

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The changing face of football sponsorship – key players

KPMG Player Valuation

Top 50 by market value on 1st May 2020
Value range is defined by two scenarios: most leagues are cancelled due to Covid-19 (min), leagues are finished behind closed doors (max).

  Name (Age) Club  Nat Value
(€ million)
1 Mbappé (21) 177 - 188
2 Neymar (28) 137 - 149
3 Sterling (25) 129 - 134
4 Messi (32) 127 - 134
5 Salah (27) 124 - 131
6 Sancho (20) 121 - 127
7 Mané (28) 116 - 123
8 Kane (26) 112 - 117
9 De Bruyne (28) 99 - 112
10 Rashford (22) 96 - 101
11 E. Hazard (29) 95 - 101
12 Griezmann (29) 89 - 95
13 Van Dijk (28) 86 - 96
14 F. De Jong (22) 79 - 94
15 Alexander-Arnold (21) 80 - 87
16 Werner (24) 79 - 83
17 Alisson (27) 72 - 84
18 R. Lukaku (26) 75 - 80
19 Havertz (20) 73 - 81
20 De Ligt (20) 72 - 80
21 Gabriel Jesus (23) 73 - 77
22 Varane (27) 70 - 78
23 Heung-min Son (27) 72 - 76
24 Bernardo Silva (25) 72 - 76
25 C. Ronaldo (35) 72 - 75
26 Firmino (28) 69 - 73
27 Dybala (26) 69 - 73
28 Haaland (19) 69 - 72
29 Lewandowski (31) 68 - 72
30 Rodri (23) 65 - 73
31 Saúl Ñíguez (25) 65 - 74
32 L. Martínez (22) 67 - 71
33 João Félix (20) 67 - 70
34 Dele Alli (24) 64 - 72
35 N. Pépé (24) 66 - 70
36 Gnabry (24) 66 - 70
37 Pogba (27) 64 - 71
38 Coutinho (27) 63 - 71
39 Ter Stegen (28) 61 - 73
40 N'Golo Kanté (29) 63 - 70
41 Kimmich (25) 62 - 70
42 Ederson (26) 60 - 71
43 A. Robertson (26) 61 - 68
44 Casemiro (28) 60 - 68
45 Oblak (27) 58 - 69
46 L. Sané (24) 61 - 64
47 H. Maguire (27) 58 - 65
48 Bruno Fernandes (25) 57 - 65
49 Pulisic (21) 57 - 60
50 Maddison (23) 52 - 62

To see the overall top 250 ranking after the Covid-19 update, register for the free version of our Player Valuation tool.