Welcome to Football Benchmark

Welcome to KPMG Football Benchmark, an interactive platform providing in-depth understanding and analysis of the business of Football.

An extensive wealth of data - from the business performance of football clubs to the estimation of players´ market values - is presented in a dashboard format, enabling comparison and evaluation to support critical decision-making.

As the primary business intelligence source of Football industry insight and knowledge, the KPMG Football Benchmark tool aims to deliver significant value and to improve data democratization.

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Welcome to Football Benchmark

Cost of fandom in the Premier League – the eToro Fan Financial Statement

Match-going fans in the English Premier League will spend an estimated GBP 1.3bn following their club in the 2019/20 season, according to the eToro Fan Financial Statement, a recent analysis by trading platform eToro, prepared in association with KPMG Football Benchmark. The report delves into the financial commitment of UK football fans and how much it has changed over the last five seasons. It also looks at various expenses that fans face, including ticket prices, car and rail travel, in-stadium food and drinks, merchandise and TV subscriptions.

In this article, we highlight the key conclusions of the research.

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Cost of fandom in the Premier League – the eToro Fan Financial Statement

KPMG Player Valuation

Top 50 players by market value
(in € million, 1st September 2019)

  Name (Age) Club  Nat Value
(€ million)
1 Mbappé (20) 225.0
2 Neymar (27) 192.9
3 Messi (32) 186.6
4 Hazard (28) 162.8
5 Salah (27) 158.0
6 Kane (26) 136.8
7 Griezmann (28) 130.7
8 De Bruyne (28) 130.0
9 Sterling (24) 129.5
10 Pogba (26) 128.0
11 Mané (27) 119.0
12 Sancho (19) 110.6
13 Dembélé (22) 101.8
14 Bernardo S. (25) 100.7
15 Sané (23) 100.0
16 F. de Jong (22) 98.0
17 Alisson (26) 96.4
18 van Dijk (28) 96.2
19 Firmino (27) 94.0
20 Rashford (21) 93.1
21 Kanté (28) 90.0
22 C. Ronaldo (34) 89.6
23 Coutinho (27) 88.7
24 Ter Stegen (27) 87.9
25 De Ligt (20) 85.2
26 Agüero (31) 85.0
27 Ederson (26) 85.0
28 Alexander-Arnold (20) 84.6
29 Dybala (25) 84.6
30 Kimmich (24) 84.2
31 Saúl (24) 83.2
32 Varane (26) 82.0
33 Havertz (20) 81.6
34 Gabriel Jesus (22) 80.0
35 Lewandowski (31) 78.7
36 R. Lukaku (26) 78.7
37 Heung-min Son (27) 78.6
38 Jovic (21) 78.3
39 Alli (23) 77.8
40 Pépé (24) 75.4
41 Eriksen (27) 75.0
42 Oblak (26) 74.9
43 João Félix (19) 72.1
44 L. Suárez (32) 70.4
45 De Gea (28) 69.8
46 Maguire (26) 69.4
47 Süle (24) 68.9
48 Martial (23) 68.4
49 Sánchez (23) 68.3
50 Koke (27) 67.4

To access the most valuable players of 12 leagues and to see the overall top 250 ranking, please register for the free version of our Player Valuation tool