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We provide in-depth understanding and analysis of the business of football.

Explore our interactive Football Benchmark data & analytics platform, which delivers extensive wealth of data on the business performance of football clubs, the market values of thousands of footballers and the performance of prominent social media accounts.

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Andrea Sartori,
Founder of Football Benchmark

ROAD TO PARIS – LIVERPOOL IN THE SPOTLIGHT

Jürgen Klopp has been building another golden era at Liverpool: with him the club won the EPL in 2019-20 for the first time in 30 years, and the UCL in 2019. Sporting success helped them grow off the pitch as well. Although Covid broke their stable growth path, the Reds could increase commercial income in 2019/20 and stabilise it in the following year. They also registered a relatively small loss of in the past season, another rare feat among top football clubs. On Sky Italy’s Football Benchmark, Andrea Sartori provides further details around Liverpool’s outstanding recent successes, including achievements also in player trading and the valorisation of their brand and players.