Welcome to Football Benchmark

Welcome to KPMG Football Benchmark, an interactive platform providing in-depth understanding and analysis of the business of Football.

An extensive wealth of data - from the business performance of football clubs to the estimation of players´ market values - is presented in a dashboard format, enabling comparison and evaluation to support critical decision-making.

As the primary business intelligence source of Football industry insight and knowledge, the KPMG Football Benchmark tool aims to deliver significant value and to improve data democratization.

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Welcome to Football Benchmark

EURO 2020 – a snapshot of revenue generators

Despite all the challenges posed by the coronavirus pandemic, the unprecedented pan-European tournament appears to be running smoothly with the group stage matches almost completed. EURO 2020 makes an attractive playground for global partners, including sponsors, technical suppliers of the participating teams and broadcasters alike, however, it is yet to be seen how successful this historic event will be from the operational and financial points of view.

Read more to find out who the leading kit suppliers equipping the 24 national teams, and who the highest-paid individual footballers of the tournament are in regard to endorsement deals.

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EURO 2020 – a snapshot of revenue generators

KPMG Player Valuation

Top 50 football players by market value

Last valuation date: 20th April 2021

  Name (Age) Club  Nat Value
(€ million)
1 Mbappé (22) 188.9
2 Haaland (20) 130.8
3 Kane (27) 127.3
4 Rashford (23) 120.8
5 Neymar (29) 116.3
6 Sterling (26) 115.0
7 De Bruyne (29) 115.0
8 Bruno Fernandes (26) 113.9
9 Sancho (21) 110.0
10 Salah (28) 110.0
11 Alexander-Arnold (22) 109.8
12 Lukaku (27) 105.2
13 F. de Jong (23) 100.2
14 Mané (29) 100.0
15 Kimmich (26) 93.1
16 Gnabry (25) 91.9
17 João Félix (21) 90.0
18 Havertz (21) 90.0
19 R. Dias (23) 89.3
20 M. de Ligt (21) 88.8
21 Werner (25) 88.8
22 Foden (20) 87.0
23 L. Martínez (23) 83.2
24 Oblak (28) 83.1
25 A. Davies (20) 81.0
26 Courtois (28) 80.2
27 Heung-min Son (28) 78.8
28 Saúl (26) 77.5
29 L. Sané (25) 77.5
30 Coman (24) 75.9
31 Fati (18) 75.0
32 Alisson (28) 75.0
33 Ter Stegen (29) 75.0
34 Mount (22) 75.0
35 Varane (28) 74.6
36 Rodri (24) 74.5
37 Hakimi (22) 74.4
38 Casemiro (29) 74.2
39 Griezmann (30) 74.0
40 Lewandowski (32) 72.9
41 Chiesa (23) 71.5
42 Pulisic (22) 71.2
43 A. Roberson (27) 71.0
44 Martial (25) 71.0
45 G. Jesus (24) 69.9
46 Grealish (25) 67.7
47 B. Silva (26) 66.6
48 Greenwood (19) 65.9
49 Barella (24) 65.1
50 Messi (33) 65.0

To see the overall top 150 ranking, in addition to the most valuable players from 12 leagues, please register for the free version of our Player Valuation tool.

Please note that the dashboards are optimized for desktop PC’s, laptops or tablets
Please note that the dashboards are optimized for desktop PC’s, laptops or tablets
Please note that the dashboards are optimized for desktop PC’s, laptops or tablets