Welcome to Football Benchmark

Welcome to KPMG Football Benchmark, an interactive platform providing in-depth understanding and analysis of the business of Football.

An extensive wealth of data - from the business performance of football clubs to the estimation of players´ market values - is presented in a dashboard format, enabling comparison and evaluation to support critical decision-making.

As the primary business intelligence source of Football industry insight and knowledge, the KPMG Football Benchmark tool aims to deliver significant value and to improve data democratization.

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Welcome to Football Benchmark

KPMG tool highlights value of social media in the business of football

Ronaldo. Neymar. Real Madrid. Messi. Barcelona. UEFA Champions League. Manchester United. And the NBA. These are the top “sport entities” with over 100 million followers on key social media channels, according to the KPMG Football Benchmark Social Media Analytics tool, which helps analyse the social media performance of 1,000 clubs, leagues and sporting competitions on Facebook, Twitter, Instagram and YouTube.

In this article, the KPMG Football Benchmark team looks at how players and clubs are performing on social media and how their growing global reach and popularity on these channels is impacting the business side of football.

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KPMG tool highlights value of social media in the business of football

KPMG Player Valuation

Top 50 players by market value
(in € million, 1st September 2019)

  Name (Age) Club  Nat Value
(€ million)
1 Mbappé (20) 225.0
2 Neymar (27) 192.9
3 Messi (32) 186.6
4 Hazard (28) 162.8
5 Salah (27) 158.0
6 Kane (26) 136.8
7 Griezmann (28) 130.7
8 De Bruyne (28) 130.0
9 Sterling (24) 129.5
10 Pogba (26) 128.0
11 Mané (27) 119.0
12 Sancho (19) 110.6
13 Dembélé (22) 101.8
14 Bernardo S. (25) 100.7
15 Sané (23) 100.0
16 F. de Jong (22) 98.0
17 Alisson (26) 96.4
18 van Dijk (28) 96.2
19 Firmino (27) 94.0
20 Rashford (21) 93.1
21 Kanté (28) 90.0
22 C. Ronaldo (34) 89.6
23 Coutinho (27) 88.7
24 Ter Stegen (27) 87.9
25 De Ligt (20) 85.2
26 Agüero (31) 85.0
27 Ederson (26) 85.0
28 Alexander-Arnold (20) 84.6
29 Dybala (25) 84.6
30 Kimmich (24) 84.2
31 Saúl (24) 83.2
32 Varane (26) 82.0
33 Havertz (20) 81.6
34 Gabriel Jesus (22) 80.0
35 Lewandowski (31) 78.7
36 R. Lukaku (26) 78.7
37 Heung-min Son (27) 78.6
38 Jovic (21) 78.3
39 Alli (23) 77.8
40 Pépé (24) 75.4
41 Eriksen (27) 75.0
42 Oblak (26) 74.9
43 João Félix (19) 72.1
44 L. Suárez (32) 70.4
45 De Gea (28) 69.8
46 Maguire (26) 69.4
47 Süle (24) 68.9
48 Martial (23) 68.4
49 Sánchez (23) 68.3
50 Koke (27) 67.4

To access the most valuable players of 12 leagues and to see the overall top 250 ranking, please register for the free version of our Player Valuation tool